Perfecting Your Pitch requires clarity, simplicity, practice and passion. The six steps to success are 1. Hook, 2. Problem, 3. Unique Solution, 4. Team, 5. Traction, 6. Close. As an entrepreneur, you are constantly perfecting the details of pitching your business depending on your audience, timing, location, etc. It’s a terrifying experience to stand on stage in front of 100 business owners and deliver your message. I’ve participated in many contests before and never made it past my own table. There’s something to be said about your own business and all the fear and excitement the day-to-day experiences can bring.