Girls just want to have fun… right? For owner Vanessa Pennoyer, many would say that her work behind the scenes processing certification paperwork, writing proposals for business development, and building supplier diversity programs is a boring dreadful focus.
“To say it out loud with an elevator pitch, yes, it's doomsday,” says Vanessa. However, her work is so much more important, and she wears her passion on her sleeve. Building value to diverse-owned businesses has allowed many clients to double their revenue with certain clients by switching from an overhead expense to the supplier diversity bucket of money. “It’s crazy to know there’s a pot of gold at the end of the rainbow, but it’s not a straight path to get there,” says Pennoyer. Our experience and best practices help to bridge the gap between diverse businesses and the public and private entities that need these suppliers. We are the only company locally with a niche focus in this space.
Pennoyer’s daughter Taylor, an athlete & only female welding student, at Shelby County High School, has been involved with the business, completing data entry, research, and marketing tasks. Taylor enjoys helping Mom with special projects. Says Pennoyer, “I think it’s important for young girls to understand business and attend networking events.” Taylor’s already making an impression with her handshake.